World Dairy Expo 2015
World Dairy Expo is a five-day event showcasing dairy cattle and the newest technologies available to the dairy industry. The show is held annually at the Alliant Energy Center in Madison, Wisconsin, United States. Considered the largest and most important dairy cattle show in North America, it has been held in the first week of October since 1967. Allied Nutrition had the privilege to attend the 2015 Expo and both Rudolf van der Veen and Frans Hagg were impressed with the new technologies that were presented at the Expo. Allied Nutrition hopes to use the knowledge gained there to add value to the South African dairy industry.