Cane molasses can act as a natural palatant, binder and energy source for ruminants. However, decreased availability and high prices can have a negative effect on the viability to use it in diets. Molasweet can be used to partially replace cane molasses regarding the smell and taste of cane molasses.

1. Cane molasses can be highly heterogeneous, and its sensorial properties vary depending on the origin, season, and production process (Soulet et al., 2014).
2. Too much molasses in the feed may induce feed balls, clogging of mixing blades / in-outlets of the mixing system, thereby reducing the amount of feed mixed per hour.
3. Flavours/ palatants can be used to increase or stabilize feed intake due to the masking of non-desirable tastes and/or smells in the feed and can act as a ‘curtain’ to hide changes in feed formulation from animals.
4. Molasweet is a multi – sensory palatant with a well-balanced combination of high intensity sweetener and molasses flavour and can replace the taste, smell and sweetening power of high quality cane molasses.
5. From a sensorial point of view, one can replace 10 kg of molasses with 40 grams of Molasweet.
6. Replacing molasses with Molasweet can create space in the diet that can be used to include other raw materials or feed additives.
7. Molasweet is manufactured using ISO-Fusion technology, resulting in a very homogenous and heat resistant product.
8. Molasweet has a physiological effect by increasing the absorption of glucose, sodium and water in the gastro intestinal tract. (McMeniman et al., 2006. J. Anim Sci.)
9. Increased glucose absorption by the villi due to Molasweet could lead to improved villi development/ integrity in the small intestine. (Connor et al., 2013. J. Dairy Sci.)
10. Molasweet can improve glucose uptake in calves, both pre-weaning and post-weaning, decreasing the negative effects of weaning on gut integrity. (Moran et al., 2014 J. Dairy Sci.)
11. Calves are highly sensitive to taste due to their ± 25 000 taste buds and have a strong preference for both nutritive and non-nutritive sweet solutions. (Day et al., 1996. App. Behaviour Sci.)
12. Partial replacement of molasses with Molasweet significantly improved feed intake (FI), average daily gain (ADG), and feed conversion ratio (FCR) in a sheep feedlot diet. (Bravo et al., 2012. Abstract 15th AAAP Congress)